ShopKeys Masterclass: Unlocking 6-Figure Success for Your Salon or Barbershop

This intensive 4-hour masterclass, ShopKeys, is designed to equip barbershop and salon owners with the essential tools, strategies, and systems to scale their businesses to six figures while reducing time spent working. With hands-on worksheets, actionable templates, and real-world examples, this workshop will guide you through every step of creating a thriving, profitable, and scalable shop.

Agenda Overview (4 Hours)

Hour 1: Unlocking Revenue Streams

• Monetizing Product Branding and Retail:

  • Learn how to create your own private-label products and branded merchandise.

  • Step-by-step branding template provided to design product labels that reflect your shop's identity.

  • Strategies to market and sell products to your clientele effectively.

• Quick Upsell Opportunities:

  • Identify high-ticket services that increase revenue without taking more time.

  • Upselling strategies to maximize each client’s visit.

Hour 2: Building a Team-Centric Shop

• Station Training Systems for Freedom:

  • How to implement at-station training systems so your team can train new hires effectively.

  • Templates to document training procedures and track progress.

• Attracting and Retaining Top Talent:

  • How to create an environment where barbers and stylists are proud to work.

  • Strategies to foster loyalty and reduce turnover by building a “shop team” rather than just employees.

Hour 3: Optimizing Employee Experience

• Offering Employee Benefits Made Simple:

  • How to set up health insurance, retirement plans, and paid time off as a small business.

  • Step-by-step guide and checklist for introducing competitive employee benefits.

• Boosting Employee Productivity:

  • Using incentives like profit-sharing or bonuses to drive performance.

  • Implementing a system for employees to increase earnings without leaving your shop.

• Employee Handbook for Smooth Operations:

  • Create an employee handbook to manage daily shop operations and set clear expectations.

  • Template for your customized employee handbook, covering policies on behavior, dress code, attendance, and more.

  • Tips on how to use the handbook to streamline operations and improve communication.

Hour 4: Mastering Tax Compliance & Business Growth

• Salon Tax Compliance Simplified:

  • A detailed walkthrough of how to handle taxes for employees, including classification, payroll, and deductions.

  • Worksheet: “How to Tax Your Salon Employees” with a compliance checklist.

• Strategic Scaling Systems:

  • Automate bookings, marketing, and client follow-ups with tools like a booking app.

  • Action plan to optimize workflows and free up time for owners.

Included Worksheets and Templates

1. Product Branding Template

   • Design your shop’s private-label products and merchandise.

2. Employee Benefits Checklist

   • A step-by-step guide to offering competitive health insurance, paid time off, and retirement plans.

3. Salon Employee Tax Worksheet

   • Clear guidance on handling taxes for your team.

4. Station Training System Template

   • Build a process to train employees efficiently and maintain service quality.

5. Revenue Stream Assessment Sheet

   • Identify missed opportunities in your shop and outline a strategy to capitalize on them.

6. Employee Handbook Template

   • A customizable employee handbook template to manage day-to-day operations and set expectations.

Outcomes

By the end of the ShopKeys Masterclass, you will:

• Have actionable strategies to scale your shop to six figures without increasing your working hours.

• Implement systems to create consistent passive income streams.

• Build a shop culture that retains top talent and attracts new clients.

• Gain clarity on tax compliance and employee benefits to avoid costly mistakes.

• Have a fully operational employee handbook to streamline day-to-day operations.